How To Create A Prototype For A Startup In 2024

Visulry Team
Design Foundations
Table of Contents
Table of Contents

Creating a new startup can be an exciting but uncertain journey. To mitigate risks and increase the chances of success, entrepreneurs often rely on startup prototypes. These initial versions of a product or service allow founders to test the feasibility of their ideas, gather feedback and attract potential investors.

From wireframes and MVPs to physical and interactive prototypes, there are various approaches that startups can take to create prototypes that refine their vision, and turn it into a market-ready solution.

What Is a Startup Prototype?

A startup prototype is a model of a product or service created to evaluate and validate the feasibility and market potential of a startup idea. It serves as a tangible embodiment of the concept, and allows entrepreneurs to gather feedback, make improvements and attract potential investors. Prototypes are essential in the development process, helping founders refine their vision and transform it into a market-ready solution.

Examples of Startup Prototypes

When it comes to creating a prototype for a startup, there are various approaches.

Wireframes and Mockups

Wireframes are simplified visual representations of a user interface (UI) that outline the basic structure and functionality of a product. Mockups are more detailed visual designs that simulate the final look and feel of the product. These prototypes are often used in the early stages of development to gather initial feedback on the user experience (UX), and make necessary design iterations.

Interactive Prototypes

Interactive prototypes are digital simulations that mimic the user interaction with a product. They provide a realistic experience by allowing users to navigate through different screens, interact with buttons and features and get a sense of the product's flow and functionality. These prototypes are especially useful for testing the usability and user interface of web and mobile applications.

Virtual Reality (VR) Prototypes

With the advancements in virtual reality technology, startups can now create immersive prototypes that allow users to experience their product in a virtual environment. This is especially valuable for startups in industries such as gaming, architecture and e-commerce, where the user's spatial experience plays a vital role. VR prototypes help validate the user experience and gather valuable insights for further development.

Video Prototypes

Video prototypes are a storytelling tool that combines visuals, audio and narration to showcase the vision and functionality of a product. They provide an engaging way to communicate the value proposition and user journey of a startup's solution. Video prototypes are often used for marketing purposes, investor pitches and crowdfunding campaigns.

How To Create an Early Stage Proof-of-Concept Prototype

Creating a prototype for a startup can be a challenging task, especially in the early stages when resources are limited. However, with the right approach, entrepreneurs can develop an effective proof-of-concept (POC) prototype that demonstrates the potential of their idea. Here are some steps to guide you through the process.

Step 1 - Define Your Objectives

Clearly define the goals and objectives of your prototype. What problem are you solving? What are the key features and functionalities you want to showcase? Having a clear vision will help you focus your efforts and make informed decisions throughout the prototyping process.

Step 2 - Conduct Market Research

Before diving into prototyping, conduct thorough market research to understand your target audience, competitors and industry trends. This will provide valuable insights and help you identify any gaps or opportunities in the market that your prototype can address.

Step 3 - Sketch and Wireframe

Start by sketching out your startup ideas on paper or using digital tools. Create wireframes that outline the basic structure and flow of your product. This will help you visualize the user experience and make early design iterations.

Step 4 - Build a Low-Fidelity Prototype

Begin by creating a low-fidelity prototype using simple tools or prototyping software. Focus on the core functionalities and user interactions. This prototype should be able to convey the basic concept and gather initial feedback from potential users or stakeholders.

Step 5 - Iterate and Refine

Based on the feedback received, iterate and refine your prototype. Make necessary improvements to the design, user interface and functionality. Continuously test and gather feedback throughout the process to ensure your prototype is aligned with user needs and expectations.

Step 6 - Test with Users

Once you have a more refined prototype, conduct usability testing with your target users. Observe their interactions, gather feedback and make further iterations based on their insights. This user-centric approach will help you uncover any usability issues and validate the effectiveness of your solution.

Step 7 - Document and Present

Document the process, learnings and improvements made during the prototyping phase. Prepare a compelling presentation that showcases the value proposition and market potential of your prototype. Use visuals, data and user feedback to support your claims and convince stakeholders of the viability of your startup idea.


Creating a prototype for a startup is essential in the development process as it allows entrepreneurs to validate ideas, gather feedback and make informed decisions before investing significant resources in the final product.

Startups can effectively communicate their vision, test assumptions and attract potential investors by utilizing various types of prototypes, such as wireframes, MVPs, physical or interactive prototypes.

Iterating, refining and continuously involving users throughout the prototyping process, ensures the creation of a market-ready solution that meets the needs of the target audience.