How To Build An App Based Startup In 2024

Visulry Team
Design Foundations
Table of Contents
Table of Contents

With the widespread use of smartphones and the increasing demand for mobile applications, entrepreneurs have the opportunity to tap into various industries and cater to the needs of millions of users worldwide. Building a thriving app-based startup requires careful planning, strategic execution and a comprehensive understanding of the market.

What Do You Need To Create an App Based Startup?

Creating an app-based startup requires careful planning and execution to ensure success in a competitive market. From generating a unique idea to implementing effective marketing strategies, several key factors contribute to the development and launch of a successful app startup.

Step 1 - Ideation and Validation

The first step in creating an app-based startup is to generate an innovative idea. This may involve identifying gaps in the market or enhancing existing solutions to offer a competitive advantage. It is important to validate the idea before proceeding further. This can be done through market research, conducting surveys and gathering feedback from potential customers. Validating the idea helps reduce the risk of developing a product that the market does not want.

Step 2 - Research and Development

Once the idea is validated, conducting thorough research and development is essential. This phase involves assessing market size, estimating the value of the idea, analyzing competitors and understanding the product-market fit. Business analysts play an important role at this stage, providing insights and guidance for the development process. By identifying the project's needs and objectives, you can gain a better understanding of your target audience and the value your app can offer them.

Step 3 - Minimum Viable Product (MVP)

Developing an MVP is a valuable strategy for testing the market and gathering user feedback. An MVP is a basic, ready-to-launch version of the product that includes only the most essential features. By launching the MVP, you can assess user reactions and validate assumptions about the product's functionality. This iterative approach allows for continuous improvement and ensures that resources are used efficiently.

Step 4 - Budget Planning

Creating an app-based startup requires careful budget planning. It is essential to identify all the expenses involved, including technology costs, staff salaries and other operational expenses. By categorizing expenses into one-time and monthly charges, you can estimate the overall project budget. While it is advisable to budget for the entire project duration, focusing on the MVP estimation at the initial stage can provide a clearer picture of financial needs.

Step 5 - UX/UI Design

Design plays an important role in attracting and engaging users. You must create a user-friendly and visually appealing interface that aligns with the app's purpose and values. The UX/UI design should effectively communicate the app's functionalities and provide a seamless user experience. Conducting A/B testing during MVP development allows for continuous improvement based on user feedback.

Step 6 - Development Model

Three common options include outsourcing, outstaffing and in-house development. The choice depends on factors such as budget, convenience and specific project requirements. Outsourcing and outstaffing typically offer cost-effective solutions, while in-house development provides more control over the development process.

Step 7 - Tech Stack

The choice of programming languages and frameworks should be based on the specific needs of the project, and depends on the platform you are developing for, such as web or mobile.

Step 8 - Technical Documentation

Technical documentation provides a roadmap for the engineering team and ensures smooth development and implementation. It includes project deliverables, software development methodology, high-level architecture, business functionality, project architecture, database and DevOps architecture, tech stack, team structure and other relevant details. Technical documentation helps maintain clarity and alignment throughout the development process.

Different Types of Apps

When building an app-based startup, it's important to consider the different types of apps you can develop. Two common types are web app startups and mobile app startups.

Web App Startup

A web app startup refers to developing an application that runs in web browsers. These apps are accessed through URLs and don't require downloading or installing from an app store. Web apps are compatible with different devices and operating systems, making them accessible to a wider audience. They can be designed to offer various functionalities, and are often used to build e-commerce platforms, project management tools and social media sites.

Mobile App Startup

A mobile app startup involves creating an application specifically designed for mobile devices. These apps are installed on smartphones or tablets through app stores, such as the Apple App Store or Google Play Store. Mobile apps can offer a more personalized and optimized user experience, leveraging device sensors like GPS, camera and accelerometer.

Mobile apps are ideal for providing on-the-go services, such as taxi booking and fitness tracking. Developing a mobile app startup generally requires platform-specific development, as iOS and Android have different programming languages and design guidelines. This means more resources and time may be needed for developing and maintaining multiple versions of the app for each platform.

How Much Does It Cost To Create an App?

The cost to create an app depends on various factors such as the complexity of the app, the features required and the platform on which it will be developed for.

App Development

The primary cost component of building an app startup is the actual app development process. The cost varies depending on factors such as the size of the development team, their location, and the time required to complete the development.

For a basic app with standard features, the cost can range from $10,000 to $50,000. For more complex apps with advanced features and customizations, the cost can go up to $100,000 or more.

Design and User Interface

Creating an aesthetically pleasing and user-friendly design is important for the success of your app startup. The cost of design and user interface can vary based on the complexity of the app's design requirements.

The cost for designing the app can range from $5,000 to $20,000, depending on the level of customization, graphic elements and animation required.

Backend Development

The backend development of your app is responsible for managing data storage, user authentication and integration with external services. The cost for backend development depends on the complexity of the app's backend architecture and the integration requirements.

The cost for backend development can range from $10,000 to $30,000. This cost includes the development of APIs and databases needed for your app.

Testing and Quality Assurance

Testing and quality assurance are essential steps in app development to identify and fix any bugs or issues before launching your app. The cost for testing and quality assurance depends on the size and complexity of your app.

The cost for testing and quality assurance can range from $5,000 to $15,000, depending on the thoroughness and extent of testing required.

Maintenance and Updates

Once your app is launched, it requires regular maintenance and updates to ensure its smooth functioning and security. The cost for maintenance and updates depends on the frequency and complexity of updates required.

The cost for maintenance and updates can range from $2,000 to $10,000 per month, depending on the size and complexity of your app.

Miscellaneous Costs

Apart from the main components mentioned above, there are additional miscellaneous costs to consider, such as app store fees, hosting fees and marketing expenses. These costs can vary based on your app's platform and marketing strategy.

App store fees typically range from $99 to $299 per year, while hosting fees depend on the size and traffic of your app and can range from a few hundred, to several thousand dollars per month. Marketing expenses can vary significantly based on your marketing strategy and budget.


To build a successful app-based startup in 2024, careful planning, the expertise of a skilled team and a thorough understanding of the market are necessary. Whether opting for a web app or a mobile app startup, prioritizing user experience, conducting thorough market research and building a strong and scalable app is essential. It is important to consider the costs involved and budget accordingly to ensure the startup's success. By leveraging technology and innovation, entrepreneurs can establish a thriving app-based startup and capitalize on the vast opportunities in the industry.