How To Write The Perfect Icon Design Brief In 2024

Visulry Team
Design Foundations
Table of Contents
Table of Contents

Icons play an important role in visually representing functionality in apps and websites. This article will guide you through the process of writing the perfect icon design brief that will effectively communicate your vision to a designer.

What Is An Icon Design Brief?

An icon design brief serves as a roadmap for both the client and the designer. It is a document that outlines the expectations, requirements and goals of the icon design project. A well-written brief ensures clear communication, and helps the designer in creating icons that align with the brand of your project.

Start by identifying the purpose of the icons – whether they are for a mobile app, website or software interface. Consider the target audience and the overall tone you want to convey through the icons. Researching your competitors and identifying icon styles you like or dislike can also provide valuable guidance to the designer.

Icon Design Brief Example Template

To help you craft a comprehensive icon design brief, here is a template that covers the essential elements that should be included.

1. Project Overview

  • Clearly state the purpose of the icons (e.g., mobile app, website, software interface).
  • Define the target audience and the desired tone or mood.
  • Briefly describe your brand identity and any existing branding guidelines.

2. Icon Specifications

  • Specify the number of icons required and their specific functionalities.
  • Provide examples of icon styles you like or dislike.
  • Mention any specific colors, shapes or imagery you want the icons to incorporate.

3. Technical Requirements

  • State the required file formats and sizes for the icons.
  • If applicable, outline any platform-specific guidelines (e.g., iOS, Android, Windows).

4. Existing Icons

  • If you have existing icons, indicate whether they need restyling or a complete redesign.
  • Include the icons in the brief for reference.

5. Timeline and Budget

  • Clearly state your desired timeline for the project.
  • Discuss the budget or indicate if you need a quote from the designer.


Crafting a well-written icon design brief is important for the success of your project. By providing clear and specific details, you enable the designer to create icons that effectively represent your brand, and resonate with your target audience. Remember to include examples, technical requirements, and any existing icons (unless you don't already have any) to ensure a smooth collaboration with the designer. By following this guide and utilizing the provided template, you can confidently write the perfect icon design brief in 2024.